Influence of the residual code of masculinity on brand-related effects

Monika Hajdas

Abstract

n/a
Author Monika Hajdas (ES / IM / DMM)
Monika Hajdas,,
- Department of Marketing Management
Journal seriesMarketing i Zarządzanie, [Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu], ISSN 2450-775X, e-ISSN 2353-2874, (B 9 pkt)
Issue year2017
No1(47)
Pages197-207
Publication size in sheets0.5
Keywords in Polishmarka, efekty komunikacji, kod rezydualny, wzorce męskości, eksperyment
Keywords in Englishbrand, communication effects, residual code, experiment, models of masculinity
DOIDOI:10.18276/miz.2017.47-18
Languageen angielski
Score (nominal)9
ScoreMinisterial score = 9.0, 02-07-2019, ArticleFromJournal
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