Analiza postaw nabywców ubezpieczeń komunikacyjnych na rynku polskim

Marta Borda , Anna Jędrzychowska

Abstract

The motor insurance represents the most important area of the non–life insurance business in Poland. Taking into account the intensified price competition in this sector, for the insurance companies it is very important to identify various, often qualitative factors that may influence the customers` decisions on the purchase of motor insurance products. In this paper the selected results of the questionnaire survey concerning the attitudes and choices of the motor insurance buyers are presented. First, the scope of the motor insurance held by respondents, the forms and the methods of purchase (distribution channels) were analyzed. The attention was paid to the “allegiance” of customers in relation to the current insurer, as well as the factors that they believe will affect the choice of a specific insurance company and its offer. Then, the statistical analysis of the scope of purchased voluntary motor insurance, the motives of their purchase and assessment of the quality of insurance services in relation to the selected socio–demographic characteristics of the respondents was carried out. The conducted research can be useful in practice for the insurance companies, interested in improving their motor insurance offer, as well as the insurance intermediaries serving the individual customers
Author Marta Borda (MISaF / IZF / KU)
Marta Borda,,
- Katedra Ubezpieczeń
, Anna Jędrzychowska (MISaF / IZF / KU)
Anna Jędrzychowska,,
- Katedra Ubezpieczeń
Journal seriesRozprawy Ubezpieczeniowe, ISSN 1896-3641, (B 7 pkt)
Issue year2012
No2 (13)
Pages71-81
Languagepl polski
Score (nominal)4
Citation count*4 (2020-01-24)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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