The Impact of Cultural Branding on Brand Equity - Exploratory Study

Monika Hajdas

Abstract

n/a
Author Monika Hajdas (ES / IM / DMM)
Monika Hajdas,,
- Department of Marketing Management
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
Vol63
No5 (370)
Pages213-221
Publication size in sheets0.5
Keywords in Polishkulturowa tożsamość marki, kapitał marki, studium przypadku
Keywords in Englishcultural branding, brand equity, case study research
Languageen angielski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
Citation count*1 (2019-12-14)
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