Uwarunkowania i bariery wykorzystania potencjału turystycznego ziemi kłodzkiej

Bernadeta Baran

Abstract

The aim of the article is to identify the conditions and barriers for a more complete use of the tourist potential of the Kłodzko region. The paper focuses on natural attractiveness, which to the greatest extent shapes the tourist potential of the Kłodzko Land, as well as infrastructure conditions (mainly roads) and investment activity of local government units. The following research methods were applied: historical, statistical and comparative analysis, using statistical data, development strategies of local government units, other studies and own observations. The analysis shows that the most valuable asset of the Kłodzko region is its tourist values, including unique health resort values on a national scale. Tourism in the Kłodzko region may become a “driving force” of the region and significantly affect the economy of Lower Silesia, but its potential is not fully exploited. It is necessary to increase the activity of self-government units aimed at the promotion of tourist products, but first of all at the “reinvestment” of the region in the tourist and communication infrastructure.