Prawda o środkach komunikacji e-marketingu

Marek Prymon

Abstract

n/a
Author Marek Prymon (MISaF / IOaM / KSiMZ)
Marek Prymon,,
- Katedra Strategii i Metod Zarządzania
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
No2 (367)
Pages350-360
Publication size in sheets0.5
Keywords in Polishe-marketing, etyka reklamy, prawda w reklamie, imigranci cyfrowi, media cyfrowe
Keywords in Englishe-marketing, advertising ethics, verity in advertising, digital immigrants, digital media
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
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