A Corporate Communication in the Fourth Industrial Revolution
Katarzyna Jasińska , Bartosz Jasiński
AbstractThe Fourth Industrial Revolution have created new conditions for the functioning of enterprises. Corporate communication as one of the most important elements of each enterprise must be adapted to the new conditions. The purpose of the presented article is to characterize communication in enterprises in the conditions of Industry 4.0. The analysis of the business case of the implementation of the communication solution in the factory of a German corporation producing passenger cars in Poland supplements the literature considered in the text. The first part of the article discusses the concepts of the Fourth Industrial Revolution. Next, the conditions and the role of the communication process in enterprises in the conditions of Industry 4.0 are presented. In the last part of the article, the business case and the indicated conclusions are presented.
|Publication size in sheets||0.6|
Soliman Khalid S. (eds.): Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. Proceedings of the 32nd International Business Information Management Association Conference (IBIMA), 2018, International Business Information Management Association (IBIMA), ISBN 9780999855119, 8422 p.
Soliman_Vision_2020_Sustainable_Economic_Development.pdf / No licence information (file archived - login or check accessibility on faculty)
32nd IBIMA Conference proceedings - Part 9 of 9.pdf / No licence information (file archived - login or check accessibility on faculty)
|Keywords in English||Industry 4.0, Corporate communication, Poland|
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