The Role of Branding in the Non-profit Organizations

Barbara Iwankiewicz-Rak , Barbara Mróz-Gorgoń


Author Barbara Iwankiewicz-Rak (ES / IM / DPM)
Barbara Iwankiewicz-Rak,,
- Department of Principles of Marketing
, Barbara Mróz-Gorgoń (ES / IM / DPM)
Barbara Mróz-Gorgoń,,
- Department of Principles of Marketing
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
No2 (367)
Publication size in sheets0.5
Keywords in Polishorganizacje non-profit, marketing, branding, wizerunek marki, strategia
Keywords in Englishnon-profit organizations, marketing, branding, brand image, strategy
Languageen angielski
Score (nominal)12
ScoreMinisterial score = 12.0, 25-04-2019, ArticleFromJournal
Ministerial score (2013-2016) = 12.0, 25-04-2019, ArticleFromJournal
Citation count*1 (2020-06-18)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.