Banking marketing in customer value creation

Dorota Bednarska-Olejniczak

Abstract

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Author Dorota Bednarska-Olejniczak (ES / IM / DMM)
Dorota Bednarska-Olejniczak,,
- Department of Marketing Management
Pages20-24
Publication size in sheets0.4
Book Jedlička Pavel (eds.): The International Conference Hradec Economic Days 2012. Economic Development and Management of Regions. Peer-Reviewed Conference Proceedings, Part II, 2012, Gaudeamus, ISBN 978-80-7435-172-3, 257 p.
Keywords in Englishbank marketing, chain of values
Languageen angielski
Score (nominal)0
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