A Holistic Perspective on the International Market Selection Phenomenon

Susana Costa e Silva , Raquel Meneses , Joanna Radomska


This work seeks to identify the factors that lead to the selection of a specific country as an international location for foreign investment. Using three case studies of Portuguese firms that have internationalized to Poland, we were able to identify three different types of behaviour that led to the selection of the same international market location: systematic, relational and mimetic. Despite international market selection being a common topic of research in international business, few studies have focused on the rationale behind the selection of a specific target market. This study shows that market characteristics are decisive when firms intentionally seek a foreign market to enter, but are of less importance when country selection is motivated by rising business opportunities, a firm’s existing relationships (following the client’s strategy), or cost and risk reduction, in the form of mimetic behaviour.
Author Susana Costa e Silva - Catholic University of Portugal
Susana Costa e Silva,,
, Raquel Meneses - University of Porto
Raquel Meneses,,
, Joanna Radomska (ES / DSMa)
Joanna Radomska,,
- Department of Strategic Management
Journal seriesJournal for East European Management Studies, ISSN 0949-6181, (A 15 pkt)
Issue year2018
Publication size in sheets1.15
Keywords in English international market selection, isomorphism, internationalization, Poland
ASJC Classification2308 Management, Monitoring, Policy and Law; 1408 Strategy and Management; 1410 Industrial relations; 1403 Business and International Management
Languageen angielski
Score (nominal)15
Score sourcejournalList
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2016 = 0.554; WoS Impact Factor: 2017 = 0.794 (2) - 2017=1.012 (5)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.