Logiki strategicznej opcyjności

Aleksandra Sus

Abstract

The study presents a research problem focused on finding the leading method of making strategic decisions using opportunities and real options. It focuses on identifying the distinguishing features of the contemporary strategy. The discussed threads include three logics, namely: positioning, competences and opportunities. The considerations were preceded by an attempt to conceptualize the categories of real options, in order to carefully explain their strategic role in the conducted conclusion. The article is concluded with a suggestion of further empirical research in the form of an empirical matrix classifying selected logics according to four different characteristics.