Internet jako nowoczesne medium komunikacji pracodawców z pokoleniem Y

Dorota Bednarska-Olejniczak


The paper is undertaking the issue of employer communication with Y generation representatives in the virtual space. The communication is considered as the one of the elements of external personal marketing that allows the employers to achieve their recruitment and image goals. The specificity of the Y generation leads to the assumption that the new medium – the Internet – is of key importance in this area. The aim of the paper is to determine the possibilities offered by the Internet to employers in the area of effective communication with the Y generation. The study used desk research and direct questionnaire surveys. The obtained results confirm the growing importance of the Internet in the communication of employers with Millennials. According to the research, there is a growing willingness to look for information about employers using the Internet – including job placement websites, “Career” tabs and employers' websites.
Author Dorota Bednarska-Olejniczak (ES / IM / DMM)
Dorota Bednarska-Olejniczak,,
- Department of Marketing Management
Other language title versionsThe Internet as a Modern Medium of Communication of Employers with Y Generation
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 2543-8190, [1733-2486], (B 14 pkt)
Issue year2018
Publication size in sheets0.9
Keywords in English Y generation, Millennials, Internet, communication, human resource management, personnel marketing, e-recruitment
Languagepl polski
Score (nominal)14
ScoreMinisterial score = 14.0, 20-08-2019, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.