Zasada piramidy efektów reklamy w świetle wyników badania

Jarosław Woźniczka

Abstract

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Author Jarosław Woźniczka (ES / IM / DMM)
Jarosław Woźniczka,,
- Department of Marketing Management
Journal seriesNauki o Zarządzaniu, ISSN 2080-6000, e-ISSN 2449-9803, (B 10 pkt)
Issue year2012
No2 (11)
Pages111-125
Languagepl polski
Score (nominal)8
Citation count*1 (2020-09-21)
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