Cognitive Psychology as the Background of Behavioural Strategies: Prolegomena on Theoretical Underpinnings
AbstractThe paper content is embedded in both management science, especially strategic management and cognitive psychology – mainly in terms of mental systems, processes, models, mental processes representations, and cognitive styles. It has been envisaged that a behavioural strategy constitutes the strategy of an organization described from the managerial perspective and in terms of socio-psychological determinants. Moreover, the paper concerns the micro-foundations concept that frequently constitute theoretical explanation of phenomena at higher epistemological levels using constructs of lower epistemological levels. Considering behavioural strategies as being determined by psycho-social imponderables of managers (i.e. mental processes), they might be regarded in the context of the micro-foundation in strategic management. The purpose of the paper is to present a theoretical framework ordering various perception effects regarding the influence of cognitive psychology phenomena on managers’ decisions. Consequently, the most important research questions are as follows: a) do really mental processes influence a behavioural strategy phenomenon?, and b) which are the associations between mental processes and behavioural strategies’ elements, including potential moderators and mediators? The most general key finding and contribution of the theoretical framework presented is that the cognitive psychology phenomena constitute the antecedents of behavioural strategies that influence managers’ decisions as well as it is still worth considering them and incorporating in behavioural strategies research. The method that has been used is the critical comparable analysis of literature studies and scholars’ research, and interfering is deductive.
|Publication size in sheets||0.65|
|Book||The European Conference on the Social Sciences 2015. Official Conference Proceedings, Conference Proceedings. The European Conference on the Social Sciences, 2015, The International Academic Forum , 324 p.|
|Keywords in English||behavioural strategy, cognitive psychology, mental processes, mental models, cognitive styles|
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