Determinants of the Perception of Opportunity
AbstractContemporary strategic management has accepted the category ofopportunity, although it cannot be reflected in the organization’s plans andstrategies. Alertness, proactivity, social networks and knowledge resources arethe categories that come up most often when discussing opportunity perceptionas one of the determinants of entrepreneurial activity. In reality, they are theresult of both behavioral and cognitive processes. The purpose of the article is toidentify the primary factors that predetermine the idiosyncrasy of how oppor-tunity is perceived by various persons, such as creativity, intuition, and diver-gent thinking. The article presents opportunity value chain, paraphrases theorder of M.E. Porter’s value chain and the A. Koestler’s concept of‘bisocia-tion’. The article also discusses the process of group decision making in terms ofopportunity. The article has been based on a study of the subject’s literature, but theconclusions provide important directions that are utilitarian in nature .
|Journal series||LNCS Transactions on Computational Collective Intelligence, ISSN 2190-9288, e-ISSN 1611-3349, (B 10 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||Opportunity, Chance, Opportunity perception, Intuition, Creativity, Groups in the organization|
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