Determinants of the Perception of Opportunity

Aleksandra Sus


Contemporary strategic management has accepted the category ofopportunity, although it cannot be reflected in the organization’s plans andstrategies. Alertness, proactivity, social networks and knowledge resources arethe categories that come up most often when discussing opportunity perceptionas one of the determinants of entrepreneurial activity. In reality, they are theresult of both behavioral and cognitive processes. The purpose of the article is toidentify the primary factors that predetermine the idiosyncrasy of how oppor-tunity is perceived by various persons, such as creativity, intuition, and diver-gent thinking. The article presents opportunity value chain, paraphrases theorder of M.E. Porter’s value chain and the A. Koestler’s concept of‘bisocia-tion’. The article also discusses the process of group decision making in terms ofopportunity. The article has been based on a study of the subject’s literature, but theconclusions provide important directions that are utilitarian in nature .
Author Aleksandra Sus (MISaF / IOaM / DoSaMM)
Aleksandra Sus,,
- Department of Strategy and Management Methods
Journal seriesLNCS Transactions on Computational Collective Intelligence, ISSN 2190-9288, e-ISSN 1611-3349, (B 10 pkt)
Issue year2017
Publication size in sheets0.5
Keywords in EnglishOpportunity, Chance, Opportunity perception, Intuition, Creativity, Groups in the organization
Languageen angielski
Sus_Determinants_Of_The_Perception2017.pdf 640,6 KB
Score (nominal)10
Score sourcejournalList
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