Social marketing in creating value for the customer

Krystyna Mazurek-Łopacińska , Magdalena Sobocińska

Abstract

n/a
Author Krystyna Mazurek-Łopacińska (ES / IM / DMR)
Krystyna Mazurek-Łopacińska,,
- Department of Marketing Research
, Magdalena Sobocińska (ES / IM / DMR)
Magdalena Sobocińska,,
- Department of Marketing Research
Pages77-94
Book Dobiegała-Korona Barbara, Masiukiewicz Piotr (eds.): Customer value creation. Theory and practice, 2012, Szkoła Główna Handlowa - Oficyna Wydawnicza, ISBN 978-83-7378-719-3, 211 p.
Languageen angielski
Score (nominal)4
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