External Environment Scanning Using Cognitive Agents
Marcin Hernes , Anna Chojnacka-Komorowska , Kamal Matouk
AbstractVery significant process in business organization is an external environment scanning. It is very important for decision makers to have an understanding of the competitive position of the company. Actual and reliable information is particularly important for corporate executives and helps decision makers make quick decisions in response to competitors’ actions. This knowledge will help in increasing efficiency and effectiveness of company functioning. The aim of this paper is to develop a method for external environment scanning by using cognitive agents. The research has been performed on the example of hotel industry. The first part of article presents the state on the art in the field. Next the problem of external environment scanning in hotel industry is presented. The method for environment scanning by using cognitive agent and the research experiment, are presented at the last part of the paper.
|Publication size in sheets||0.5|
|Book||Nguyen Ngoc Thanh, Papadopoulos George A. , Jędrzejowicz Piotr , Trawiński Bogdan, Vossen Gottfried (eds.): Computational Collective Intelligence. 9th International Conference, ICCCI 2017, Nicosia, Cyprus, September 27-29, 2017, Proceedings, Part I, Lecture Notes in Artificial Intelligence, vol. 10448, 2017, Springer, ISBN 9783319670737, , 592 p., DOI:10.1007/978-3-319-67074-4|
|Keywords in English||Environment scanning, Cognitive agents, Decision making, Sentiment analysis|
|Citation count*||1 (2020-02-16)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.